Neuter, Feed, Love

In 2023, pidan Care launched the Neuter, Feed, Love initiative, aiming not only to improve the lives of cats entering human homes, but also to support those living in urban environments. Since 2021, for every pidan product sold worldwide, $0.02 has been contributed to the pidan Care fund to support stray animal rescue. (Ongoing updates)

To date, nearly 4,000 stray cats have been supported, covering 13 districts, 69 subdistricts, and 279 communities in Shanghai.